Packaging
Seriously Convenient Mac & Cheese
May 13, 2024
Making gourmet street food accessible just got easier. Presenting the new Mac Factory pack design!
KISS Branding collaborated yet again with our good friends at The Mac Factory Mac n Cheese creating a new packaging format and design that would appeal to both consumers and evolve for food service while maintaining the brand’s playful, factory punk aesthetic. With “seriously mac and cheese” as the emotive statement on pack, the design incorporates colour variating and even nods to the street food experience with the inclusion of pots.
Thanks to COVID, the TMF team were able to try out frozen trays which were a big hit, and now we’re part of their journey exploring new formats and experiences to get more people onto the gourmet mac and cheese hype! We also helped them with refreshing their Expo stand to help make a bigger impact with their new prospecting clients! More to come soon! 🧀