Creating a brand for AI's newest unicorn
AutogenAI
Our capabilities
Brand Strategy / Brand Identity
$60M
Raised in investment
Global
New headquarters opening across the globe
Brief
AutogenAI is revolutionizing the way organizations answer bids, tenders, grants & proposals. They create bespoke Language Engines for each of their clients which in turn make their clients' writing teams up to 8x more efficient. The AutogenAI team wanted a brand that reflected their deep understanding of their clients' problems whilst reflecting the ingenuity of their technology. KISS was brought on board to create a brand identity that incorporated the simplicity and sophistication of the written word whilst reflecting the ground-breaking nature of the technology at the heart of AutogenAI's offering.
Results
AutogenAI is now working with some of the world's largest organisations and government service suppliers. The brand's voice untangles AI complexity and reflects the fact that AutogenAI are working hand in glove with their clients to guide them through the impending AI revolution. The visual identity centres the neural network and uses neural network forms to convey the Language Engine's core. This extends to AutogenAI's illustrations and infographics which focus on simplifying complex concepts.
Age of Ai is here.
The explosive rise of generative Ai has created new opportunities for early adopters and inspire a new generation of tech start ups. A new technology, soon to become mainstream is unfamiliar to large traditional organisations from utlizing this ground breaking technology.
In 2022, AutogenAi was created to fill this gap.
The Challenge
Founded by visionary Sean Williams, AutogenAI aims to transform how organizations respond to bids, tenders, grants and proposals. They are becoming the ‘Excel for Words’. AutogenAI develops customised Language Engines for each client which exponentially increase the efficiency of writing teams. To reflect their ever-evolving mission and the innovative technology central to their services, they engaged the expertise of KISS to create a brand identity. The aim was to embody the elegance and complexity of the written word, whilst simultaneously showcasing the inventive nature of their unique offering.
KISS has reimagined the brand identity, strategy, and messaging to represent AutogenAI’s expertise in the AI ecosystem
Creatively, Sean was drawn to the simplicity of black & white, feeling it reflected the power of the written word. We allowed this principle to guide the overall brand: Like the technology, the brand needed to be easy to understand.
Easy to understand. Easy to use.
The Solution
AutogenAI wanted a brand that felt reliable, sophisticated and familiar. Working closely with Sean, we decided to steer away from the complex visual imagery and illustration that’s typical of the world of tech. Guided by Sean’s bold direction to stay black and white, we used this to position AutogenAI as ‘language led’ and a technology that has been made for writers, by writers. This was then complemented with a set of elegant and simple graphic assets.
The visual new identity of AutogenAI centres around the artistic representation of the neural network, which is the core of AutogenAI’s Language Engine technology. The imagery showcases how the neural network operates by focussing on neurons and connections which are represented by lines and circles.
To enhance the visual direction of illustrations and infographics, the geometric shapes are expanded into interconnected networks of graphic components. This expansion enabled us to effectively depict the concepts and technologies behind AutogenAI’s Language Engine technology. These components were then skillfully arranged into icons, diagrams, and animations, making it easier for users to comprehend the product.
Thanks to Northforge for creating the motion suite and bringing our vision to life. Thanks to Raj for bringing us onboard and thanks to Sean for allowing us to be a part of your crazy journey.