Unifying an Independent Spirit
LANE7
Our capabilities
Brand Strategy / Brand Identity / Digital Activation / Marketing Collateral
Rapid Growth
Successful introduction into central major cities in the UK
Berlin
Established International Growth
Brief
After 10 years of exponential success, Lane7 approached Kiss Branding with an exciting brief to revamp its brand. The challenge was to retain the individual look and feel of the eleven (and growing) Lane7s across the nation, and create a master brand that unifies them under a single and distinctive DNA, setting it up for further growth.
Results
KISS created a brand identity that allows for flexibility through Lane7’s expanding future. The elevated master brand expresses itself dynamically through the ‘L’ and ‘7’ of the logo marque which forms its entire brand architecture, that really captures the energy and fierce independence of Lane7, giving it a distinctive longevity and sets it apart from its competitors. The brand now manifests the high energy identity that matches with the experience you receive.
“Matt and Poonam challenged and really pushed us forward creatively and produced an exciting, uniquely bulletproof identity for our business, ready for our big push of growth over the coming years.”
“We really knuckled down who Lane7 are at their Soul and express it in a totally distinct yet flexible system – capturing their relentless energy and fiercely independent spirit”.
“KISS’ unique and creative approach to the project meant they quickly got into the nuts and bolts of the business to understand what makes us tick and why. The rebrand that KISS have delivered is incredibly strong and not only cements our status in the industry today but gives us an excellent foundation for future growth.”