Lane7, the rebel of social gaming, was set to turn heads in London Victoria with a brand-new concept. This wasn’t just any new experience—it was a fairground with a twist, designed to tempt corporate crowds and 18+ thrill-seekers alike.

The brief? To transform Lane7’s basement into an “Adult Fairground,” whilst keeping its grungy spirit intact. Enter KISS, tasked with crafting a brand identity and interior expression that were both cheeky and rebellious.